Photography Commission: Irish Refugee Council × Invention Ireland

As part of a powerful awareness campaign with Invention Ireland and the Irish Refugee Council, we were commissioned to create a photography series exploring the lived experiences of refugees in Ireland. The project, titled Overwhelming, combines strong visual storytelling with social impact, highlighting the resilience and humanity of those forced to leave their homes.

About the Campaign
Overwhelming is a national campaign designed to raise awareness of the challenges faced by refugees in Ireland — from isolation and language barriers to navigating unfamiliar systems. Supported by the Irish Refugee Council, the campaign uses creative photography, film, and radio to spark empathy and encourage action.
This photography commission focused on capturing themes of displacement, uncertainty, and strength — drawing the viewer closer to the emotional reality of the refugee experience.

Collaboration with Invention Ireland
Working alongside Invention Ireland, this project united disciplines to create a campaign that resonates across print, outdoor, and digital media. The photographs formed a core part of the visual identity — appearing on billboards, social channels, and press materials nationwide.

Why This Project Matters
This commission reflects the kind of work we're most passionate about: socially engaged photography that tells meaningful stories and drives positive change. Collaborating with organisations like the Irish Refugee Council allows us to use photography as a tool for connection, awareness, and advocacy.

Explore More
Learn more about the Irish Refugee Council and their ongoing support for refugees here.

Client: Irish Refugee Council
Cast: Duale, Waboraro, Zhenya
Agency: Group M x Invention: Invention Ireland
Head of Invention: David Ahlstrom
Photographer (for Bellow Creative): Tristan Hutchinson
Client Services Director Nessa Van Rooyen
Social & Content Development Director: Amar Jacob
Creative Director: Emma Morris
Art Director: Greg Colley
Graphic Designer: Robyn Sproule
Senior Video Editor: Ethan Copage
Production Manager: Katie Michalak
Production Manager: Sarah Keogh
Business Director: Brian Roche
Grip: Ben Condell
Sound: Tinpot Productions (Daryl Moorhouse & Sean Byrne)